About Me

I believe I have the ability to understand complex business objectives and transform them into workable solutions. I have worked with different organizations, from small companies to large organization, and on various products, from smartphones applications, to SaaS applications, to complex GIS tools and e-learning portals. I have worked in the domain of Retail Planning, Supply Chain, Location Intelligence, E-Commerce, Data Warehousing, E-Learning, Advertising and Education.

Contact Details



Indian Institute of Technology, Guwahati

Bachelor of Design May 2009

Work Experience

JDA Software, Hyderabad

Senior User Experience Designer November 2015 - Present

  • Lead the initiatives for reimagining retail planning and redefining the user experience for retail software products.
  • Lead strategy workshops and exercises with key stakeholders to help define product directions and create implementation roadmaps.
  • Define and analyze target user groups and develop task flow diagram, personas and use case scenarios.
  • Create lo & hi fidelity prototypes to successfully communicate conceptual ideas and design rationale to Product Management & Development teams.
  • Create and maintain key customer relationships to ensure availability of user research opportunities. Conduct user research and usability testing to better understand how customers use the existing systems as well as the new offerings.

Pitney Bowes, Noida

Advisory Interaction Designer March 2011 - Present

  • Led and managed design activities for most of the Location Intelligence domain projects from India office.
  • Collaborated closely with Product Management, Global UX team and Engineering groups to align design activities with the product roadmap.

Rampgreen Technologies, Delhi

Senior UI Designer August 2010 - March 2011

  • Responsible for defining and identifying product requirements, designing the user interface and enhancing the UX of SaaS based web 2.0 and mobile applications.
  • Defined and analyzed target user groups and developed task flow diagram, personas and scenarios. Created mockups, wireframes and design documents.

Valyoo Technologies, Delhi

UI Designer and Program Manager June 2009 - July 2008

Responsible for all the design operations in the company and managed a team of 8-10 members. Created high fidelity prototype using Photoshop, Fireworks and implemented them using HTML, CSS, XML, JavaScript, Actionscript

Deutsche Telekom Laboratories, Berlin

UX Intern May 2008 - July 2008

My role was to understand risk-related decision making and user behavior modeling approaches, implemented a model of user behavior in a prototype application and conducted user testing of the prototype.

FirstUsable, Bangalore

Interaction Design Intern May 2007 - July 2007

Strengthened intricate concepts involved in developing user interfaces and web applications by working on various live industrial projects.


The work displayed on this portfolio is solely for the purpose of promoting or exemplifying my work. The work displayed is not my personal work. The work in this portfolio is copyrighted by the respective companies and as such can’t be copied, reproduced or publishes. I have worked in different roles on these projectsand have been involved as the sole person working, or as a member of a team.
The portfolio is password protected. Please drop me a mail at vineet.email@yahoo.com and I will share the access details.